> ## Documentation Index
> Fetch the complete documentation index at: https://docs.postiz.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Which platforms report metrics, what they report, and over what period

**Where:** the Analytics section

Analytics shows account-level performance for the platforms that expose it.
Per-post numbers live on the post itself, see
[Post actions and statistics](/general/posts/actions-and-stats).

## Platforms with analytics

Only 10 of the 34 platforms report analytics back to Postiz. The rest either
have no analytics API or do not expose one Postiz can use, so they do not
appear in the left rail here even though they work fine for posting.

| Platform                      | Ranges available |
| ----------------------------- | ---------------- |
| Facebook Page                 | 7, 30, 90 days   |
| Instagram (Facebook Business) | 7, 30 days       |
| Instagram (Standalone)        | 7, 30 days       |
| LinkedIn Page                 | 7, 30, 90 days   |
| Tiktok                        | 7, 30 days       |
| YouTube                       | 7, 30, 90 days   |
| Google My Business            | 7, 30, 90 days   |
| Pinterest                     | 7, 30, 90 days   |
| Threads                       | 7, 30 days       |
| X                             | 7, 30, 90 days   |

<Note>
  LinkedIn analytics are available for **Pages**, not personal profiles, because
  that is what LinkedIn's API exposes.
</Note>

## What each platform reports

Metric names come from the platforms themselves, so this is indicative rather
than exhaustive. Several platforms return whatever set their API decides to
send on the day.

| Platform           | Typical metrics                                                                                     |
| ------------------ | --------------------------------------------------------------------------------------------------- |
| Facebook Page      | Page impressions, post engagement, followers, media views                                           |
| Instagram          | Followers, reach, likes, views, comments, shares, saves, replies                                    |
| LinkedIn Page      | Page views, clicks, shares, engagement, comments, organic and paid followers                        |
| TikTok             | Followers, following, total likes, video count                                                      |
| YouTube            | Estimated minutes watched, average view duration and percentage, subscribers gained and lost, likes |
| Pinterest          | Impressions, pin clicks, click rate, engagement, saves, outbound clicks                             |
| Threads            | Views, likes, replies, reposts, quotes                                                              |
| X                  | Impressions, likes, quotes, replies, reposts, bookmarks                                             |
| Google My Business | Website clicks, phone calls, direction requests, desktop and mobile map views                       |

## Reading the cards

Each metric is a card with a sparkline, a total for the period, and a trend
indicator against the previous period of the same length. Changing the range
recalculates both.

## When a chart is empty

<AccordionGroup>
  <Accordion title="The channel was connected recently">
    Most platforms only return data from the point the connection was
    authorised. Give it a few days.
  </Accordion>

  <Accordion title="The account is too new or unverified">
    Several platforms withhold analytics for new accounts, and Google Business
    withholds them for unverified profiles. The API returns nothing rather
    than an error, so the chart is simply blank.
  </Accordion>

  <Accordion title="The channel needs reconnecting">
    An expired token breaks analytics before it breaks posting. Check for a
    red marker in the channel sidebar.
  </Accordion>

  <Accordion title="The date range is longer than the platform allows">
    Try 7 days. If that works and 90 does not, the platform is refusing the
    longer window for this account.
  </Accordion>
</AccordionGroup>

## Empty state

With no analytics-capable channels connected, the page tells you which
platforms qualify and links back to the calendar to connect one.

## Analytics over the API

Everything here is also available through the
[Public API](/public-api/analytics/platform), both per channel and per post.